Through My Lens

5 Sneaky Mom Hacks for Graduation Photos That Actually Feel Like Them
So, graduation either just happened, is happening now, or—if you’re like me—it’s barreling toward you in a couple of weeks like a freight train you forgot to board.
And let’s be honest: most of us moms are running on fumes right now. We’ve got the photo from prom. But those are so… well, prom. We have the festive ones from Christmas or Thanksgiving. But nothing that screams this moment. This sacred, weird, monumental, heart-ripping moment. The one where your baby—yes, the one who used to make fish faces when you squished his cheeks—is about to walk across a stage and out of your house.

The Timeless Importance of Mood Boarding Your Brand (Especially Before a Photoshoot)
This week, I introduced a client to Pinterest. Not for the first time ever, of course—but maybe for the first time with purpose: creating a moodboard for her brand.
Now, mood boards aren’t new. They’ve been used forever in creative spaces, and for good reason—they're the holy grail of understanding someone’s aesthetic without needing a single word. They're how we turn the vibe in your head into a shared visual language.
And in this case? It was crucial. We were working on a rebrand and gearing up for a branded photoshoot that was fast approaching. That’s a lot of visual ground to cover—and we needed to get aligned.

Mastering Branded Product Photography: How to Get It Right (Even Without a Pro on Hand)
Branding is one of those magical skills you may not know much about, but you can tell when someone’s nailed it. Think of an AirBNB that just gets the aesthetic—booked out for months, effortlessly cool, and totally on-brand. Branded product photography works the same way.

Photo Emergency
So it's December 11th, and some of you are looking at your calendar and freaking out. Not all of you, sure. But some of you, and not just about the weather or last presidential election. You’re thinking about all the tiny little things on your December to-do list that you were hoping to get done before now.

Let’s start at the beginning….sorta
So, I am launching a new website. This is that. As you can probably tell.