Through My Lens

Marketing When Things Get Tricky
Last week, I was working from the golf course. This week, I’m (very belatedly) planning Q3. And let’s be real—some of my clients’ businesses are hitting a bit of a lull. Some industries are humming along, while others are either feeling the effects of a typical summer slowdown… or maybe we’re starting to see signs of something bigger.
I’m not worried-worried. But I am paying attention. And I don’t want to be caught by surprise. You shouldn’t be either.
So, I did what any girl would do: I Googled my hopes and fears (with maybe a dash of “uh-oh”) to see how I could make my business a little more—how do I say this?—recession-proof. Not to jinx anything, of course.

From Clicks to Clients: 5 Ways to Optimize Your Website
Creating a website that’s both user-friendly and search-engine-optimized might sound overwhelming, but it doesn’t have to be. By focusing on a few key strategies, you can ensure your site performs well, engages visitors, and supports your business goals. Whether you’re just starting out or looking to refine an existing site, these five essentials will help you build a strong foundation for online success.

2025 Design Ideas to Try - or Keep
I always want my clients to feel like they have designs that stand out and photography that is unique to them and their story. Sometimes that means dodging the trends and doing something different.
Sometimes, however, trends can be a powerful tool—especially when clients jump on board early. So, as a result, I am here to share some hot takes on what might be game changers in the Web Design space in 2025.

Let’s start at the beginning….sorta
So, I am launching a new website. This is that. As you can probably tell.