There probably isn’t a business owner out there who doesn’t get the impact of a solid client testimonial.

We all know it — the best marketers for your business are the people who’ve already worked with you and loved what you’ve done. But harnessing that energy? That’s the tricky part.

Right after a project wraps, there’s this electric moment — the kind of excitement that’s half “first-grader riding their bike around the block for the first time,” half “seasoned surgeon saving a life.” There’s clarity, joy, and a shared sense of we did something awesome here. If you could bottle that up, you could sell it.