Through My Lens
What to Do When the Project Is Done
There probably isn’t a business owner out there who doesn’t get the impact of a solid client testimonial.
We all know it — the best marketers for your business are the people who’ve already worked with you and loved what you’ve done. But harnessing that energy? That’s the tricky part.
Right after a project wraps, there’s this electric moment — the kind of excitement that’s half “first-grader riding their bike around the block for the first time,” half “seasoned surgeon saving a life.” There’s clarity, joy, and a shared sense of we did something awesome here. If you could bottle that up, you could sell it.
Marketing When Things Get Tricky
Last week, I was working from the golf course. This week, I’m (very belatedly) planning Q3. And let’s be real—some of my clients’ businesses are hitting a bit of a lull. Some industries are humming along, while others are either feeling the effects of a typical summer slowdown… or maybe we’re starting to see signs of something bigger.
I’m not worried-worried. But I am paying attention. And I don’t want to be caught by surprise. You shouldn’t be either.
So, I did what any girl would do: I Googled my hopes and fears (with maybe a dash of “uh-oh”) to see how I could make my business a little more—how do I say this?—recession-proof. Not to jinx anything, of course.