Through My Lens

Marketing When Things Get Tricky
Last week, I was working from the golf course. This week, I’m (very belatedly) planning Q3. And let’s be real—some of my clients’ businesses are hitting a bit of a lull. Some industries are humming along, while others are either feeling the effects of a typical summer slowdown… or maybe we’re starting to see signs of something bigger.
I’m not worried-worried. But I am paying attention. And I don’t want to be caught by surprise. You shouldn’t be either.
So, I did what any girl would do: I Googled my hopes and fears (with maybe a dash of “uh-oh”) to see how I could make my business a little more—how do I say this?—recession-proof. Not to jinx anything, of course.